All Out: "Fashion and Beauty Expo"

Hi Dolls, I know we are all happy because it's almost weekend.

As you guys may already know I have been working on some projects I have been trying to focus on that aspect. I do have awesome news, not me but Modo-Misi is a proudly partner of We Create. There are also other partners and sponsors of this event. We Create is a full-service marketing communications company and they are having their first big event on the second of December and Modo-Misi is part of this awesome event, which means I will be taking pictures for the blog.

But I also want you guys to know about this event and what you can expect.

We all have been to a beauty fair or expo right. In Suriname we don’t have a lot of those expo’s going on.

Three young ladies; Olivia Samuel, Kleurmoi and Simone Verwey came up with an idea and they work towards it to make it happen.

Here’s the thing.

Beauty and fashion expos are not just a place to source. They are place to connect, learn, and build your business. When you attend one, you are in a place with your peers where everyone is talking shop and immersing their selves in the industry. It’s exciting! And any time you can do research and properly prepare for the event, you are putting yourself in a much stronger place to get the most out of the experience.

I’ve put together a list of things you can do to get the most out of your experience, not just in terms of finding the right vendor, but also in order to make strong connections, build relationships, and implement the things you learn into your business.

Create Your Must List

Make a list and be as detailed as you can. When you have this info at your fingertips, you look a whole lot more professional to these vendors than if you’re stumbling over your details and unclear about your needs.

Practice Your Intro

Some call it an elevator pitch. I prefer to simply think of it as what to say when people ask about your business. This mindset feels less intimidating. And don’t forget to ask them about themselves, too.

Create Your Social Media Plan

Attending a trade show gives you a chance to have fun and diversify your content for your audience. Don’t miss out on that opportunity. Remember that your followers, community, and customers, are interested in what you do and how you do it.

Research the Vendors and Speakers

You want to create two lists. First, who are the vendors that you must see? The ones you’ve researched and expect are a good fit for your needs. Make sure you have them recorded and added to your calendar. Also included on this list are the speakers at the expo. Who are they? Who would you like to connect with? Make note of their names, when they’re speaking, and what you’d like to say to them when you connect.

Then make a second list of the vendors and speakers that you’d like to see if you have time. That way, if you plow through your “must” meetings, you are prepared on how to use your time wisely.

Plan Your Conversation Starters

You will meet a lot of people when attending an expo; have a plan for talking to some of them. As an introvert myself, I always find it challenging to just strike up a conversation. But I hate missing out on opportunities to meet knew people, expand my community, and learn something. So I try to come up with a few openers before an event so I’m not left feeling like the day was filled with missed opportunities.

Make sure to follow up with vendors, connect with industry people you met at the show on LinkedIn and Instagram.

Well, that’s it. I hope you’ll use these tips to prepare for the upcoming Beauty and Fashion Expo.

See you on the 2nd of December.....